40 hours

Retail Manager Europe


It's an amazing time to join O’Neill as we are riding the wave of change. Rise to your potential and help us take our legacy into the future. 

Retail Manager Europe
40 hours fulltime

Are you ready to lead with positivity and drive in the dynamic world of retail? We're seeking a Retail Manager for our European operations who embodies a forward-thinking mindset and a passion for innovation. As the ideal candidate, you're not just a problem solver - you're an opportunity seeker, constantly pushing boundaries and inspiring those around you with your creative solutions.

Your team consist of 3 Area Managers and one Retail operations Manager, you will report to the CEO.

Key accountabilities:

You are accountable for the overall retail management of O’Neill, such that:

  • Traffic in shops, units per transaction (upt) and sales per transaction (spt) is maximized;
  • Responsible for maintaining margin;
  • The shops and visual merchandising looks attractive, in accordance with the marketing strategy and brand position;
  • Area managers, Retail Operations Manager and Store staff are attracted, motivated and skilled to optimize the shopping turnover and serve the clients needs;
  • Retail is managed cost efficient to maximize profitability;
  • Trends and developments in consumer behavior and the retail market are acknowledged and translated;
  • Operational business/commercial information from O’Neill is analyzed and fact-based strategic and tactical choices are made on retail management;
  • The retail plan is in line with the overall commercial strategy and the relevant contribution/input is given from retail;
  • Opening new stores, closing and/or relocating stores.

Managing the daily operations of retail, such that:

  • Proper staffing at all stores is ensured;
  • Training of employees is provided and their job performance is enhanced;
  • Retail locations are visited frequently and sales performance and customer satisfaction level is evaluated and improved;
  • Input and qualitative feedback in the product development area based on consumer and store staff feedback is provided;
  • Inventory analysis are conducted and optimal stock levels are determined;
  • Market conform real estate deals are negotiated;
  • Retail operational standards (policies & procedures) are set and complied with health and safety legislation is ensured.

Developing and implementing a retail strategic plan and ensure it will be executed accordingly, such that:

  • The retail strategy is defined and in line with the company policy;
  • Organization needs are reflected and budgets are well managed;
  • Sales targets are set and action plans for achieving set objectives are implemented;
  • The overall look and feel of the stores is optimized.

Delivering annual business plans and budgets, defining the retail KPI’s and setting targets, such that:

  • Retail concepts are developed and implemented in line with the brand vision;
  • Annual business plans and budgets are delivered in time;
  • EBITDA and bottom line results are in line with signed of business plans;
  • Goal setting and realization of targets is ensured;
  • Performance is managed on an ongoing basis;
  • Operational excellence is ensured.

Gives direction, shows leadership and supervision of the retail organization, such that:

  • Result oriented goals with the store managers are made, performance is monitored and if needed adjusted;
  • Communication towards the store managers and teams is clear, transparent and in a comprehensive and engaged manner;
  • The store managers are facilitated and coached in their required development and stimulated in their talents and strengths;
  • Cross functional cooperation with other business disciplines is stimulated and coordinated;
  • An ideal work environment is created within the teams;
  • The performance objectives of the teams are achieved;
  • Systems, procedures and processes are organized in such a manner to enhance the performance objectives.

Who are you?

  • 8-10 years thorough orientation on the retail industry (in comparable business models in sport/fashion) and specific broad expertise on retail management / area management roles;
  • Understanding of financial management and budget processes;
  • Affinity with processes and data;
  • Excellent in English both verbal and written;
  • Ability to travel 40%.

Who will you work for?

O'Neill was founded in Northern California with one simple mission—to surf longer. Over seven decades later, that mission remains at the core of our brand, inseparable from the history of surf itself. Powered by ongoing innovation, we continue to reinvent the O'Neill wetsuit—the original wetsuit, a game-changing invention—and design functional and versatile surf- and snow-gear and lifestyle apparel that enables our customers to enjoy their playground longer. As a brand created to enjoy nature, we see it as our responsibility to actively preserve it and contribute to a cleaner, more sustainable world. Our Ocean Mission is how we stay close to Jack O'Neill's original words: "The ocean is alive, and we've got to take care of it".

What do we offer?

  • A challenging position in an international and dynamic environment;
  • Short communication lines and a creative place to work;
  • A Health & Wellbeing program, for example HIIT & Yoga opportunities in the office and an Individual Wellbeing budget to spend;
  • 25 holidays, with an option to ‘buy’ 5 extra;
  • Staff discount.

We look forward to receiving your application!