Store Manager - Nieuwpoort

🌊 Store Manager – Nieuwpoort (35 hours)

Do you have retail experience and know what it takes to successfully run a store? Are you passionate about the surf & snow lifestyle and energized by leading, developing and motivating a team? 🏄‍♀️🏔️

For our O’Neill store in Nieuwpoort, we are looking for an experienced and entrepreneurial Store Manager to join us as soon as possible. In this role, you will take full ownership of the store and team, driving both strong commercial performance and operational excellence.

As Store Manager, you are the face of O’Neill on the shop floor. You create an inspiring customer experience, lead your team by example and ensure that commercial targets are achieved. You take ownership, make decisions and make sure things get done.

🛍️ The Role

As Store Manager, you are responsible for the day-to-day running and overall performance of the O’Neill store in Knokke.

You are a strong people leader who knows how to build and motivate a team, while also being commercially driven and hands-on. You keep an overview of the business, take initiative and are comfortable making decisions independently.

You are responsible for ensuring that O’Neill standards across customer service, visual merchandising, stock management and store operations are consistently maintained.

📋 Your Responsibilities

• Lead the full store team and create a positive, energetic and results-driven working environment
• Take ownership of the store’s commercial performance, actively managing sales, KPIs and targets
• Translate commercial targets into clear actions on the shop floor and inspire the team to achieve them
• Recruit, onboard, train, coach and develop team members
• Create staff schedules and ensure efficient store coverage
• Conduct feedback and performance conversations and actively support team development
• Deliver an outstanding customer experience and lead by example on the shop floor
• Implement and maintain O’Neill standards for visual merchandising, store layout and product presentation
• Take responsibility for stock management, stock accuracy, deliveries, transfers and administration
• Plan and execute promotions, product launches and product changes
• Ensure the store is operationally ready every day and consistently meets O’Neill standards
• Work closely with the Area Manager and head office to deliver commercial and operational objectives
• Represent the O’Neill brand and ensure an authentic brand experience throughout the store
• Take full ownership of the store: identify what needs to be done, take initiative and make it happen

✅ About You

We are looking for an experienced retail professional and strong people leader who is capable of independently running a store.

You bring:

• A minimum of 2 years’ experience in a retail management position, ideally as a Store Manager, Assistant Store Manager or in a comparable role
• Proven experience independently leading a team and taking responsibility for the day-to-day operations and commercial performance of a store
• A strong commercial mindset and experience managing sales targets, KPIs and results
• Strong people management skills, with experience coaching, motivating and developing team members
• Experience with staff scheduling, stock management and day-to-day retail operations
• Excellent communication skills and the ability to provide clear direction
• A proactive, entrepreneurial and solution-oriented mindset
• A hands-on mentality — you are not afraid to roll up your sleeves and get involved
• A genuine passion for boardsports, fashion and the O’Neill lifestyle is a strong plus
• Comfort working in an international environment and the ability to embody O’Neill’s values: Responsible, Inclusive, Energetic, Resilient and Curious

Most importantly: we are looking for someone who doesn't just support the store, but takes ownership, makes decisions independently and is capable of leading the team and running the day-to-day operation of the store.

🎁 What We Offer

• An independent and responsible management position within an international lifestyle brand
• Competitive employment conditions, including holiday pay, eco vouchers, meal vouchers and travel allowance
• Flexible working hours
• A great training and development programme to further develop your leadership and retail skills
• Employee discount on our collection — both in-store and online
• The opportunity to become part of a brand with a strong heritage and an authentic surf & snow lifestyle

🌍 Who We Are

Founded in 1952, O’Neill has been a pioneer in surf and snowboard apparel ever since. Innovation and sustainability are at the heart of what we do, helping people enjoy their playground for longer.

We are driven by our core values:

🌱 Responsible – We care about people and the planet
🧑‍🤝‍🧑 Inclusive – Everyone is welcome and valued
⚡ Energetic – Our passion and energy are contagious
🏋️ Resilient – We never give up, just like true boarders
🔍 Curious – We keep innovating and discovering

💬 Diversity at O’Neill

At O’Neill, we are committed to creating a diverse and inclusive working environment where everyone can be themselves. We believe in celebrating differences and encourage you to bring your authentic self to work.

📩 Apply Now

Are you an experienced retail professional ready to take full ownership of a store and a team? Do you want to join O’Neill and help build a strong and successful store in Knokke from 2027?

Apply now through our Career Portal or drop by the store in person.

Have a question? Send us an email at hr@oneill.com.

We look forward to hearing from you! 🙌